去年泰国房地产市场跌宕起伏，经历了八个高峰和低谷，为 2025 年带来了挑战。开发商现在正在采取策略来解决这些热点问题，寻求风暴过后的一年稳定和复苏。
1. 曼谷公寓市场低迷
2024 年的一个显著现象是泰国经济中心曼谷新公寓的推出量下降。今年上半年，公寓市场同比萎缩 43.72%，仅推出了 8,674 套公寓，总价值 493.7 亿泰铢。低迷的主要原因是抵押贷款拒绝率高达 70%，大大降低了首都对公寓的需求。
2. 第三季度房地产销售暴跌
泰国房地产市场在第三季度经历了严重下滑。与上一季度和去年相比，所有类别的销售额在数量和价值上都有所下降。公寓销量下降了 60%，联排别墅和独立式住宅销量下降了 26% 以上。总体而言，第三季度销量较上一季度下降了 30% 以上，同比下降了 45%。
3. 普吉岛房地产在市场低迷中飙升
虽然曼谷的房地产市场萎缩，但普吉岛却经历了显著的繁荣。大量新公寓和别墅项目推出。据高力国际称，2024 年普吉岛将新建 12,000 多套公寓，总投资额为 630 亿泰铢。别墅推出量翻了一番，总价值达到 363 亿泰铢。这是 15 年来新别墅项目首次超过公寓推出量，尤其是在泰国人和外国人都青睐的热门地区邦涛-切恩塔莱地区。
4. 新地标：One Bangkok 和 Dusit Central Park
两个位于曼谷市中心的大型项目 One Bangkok 和 Dusit Central Park 的推出在业界引起了轰动。One Bangkok 的投资额为 1200 亿泰铢，占地 108 莱，从皇家财产局租赁而来。它包括办公楼、五家豪华酒店和零售空间。而 Dusit Central Park 的投资额为 460 亿泰铢，拥有一家酒店、办公楼、豪华公寓和中央购物中心。这两个项目将 Rama IV 区变成了曼谷最热门的新经济区，土地价格飙升至每平方瓦 300 万泰铢。
泰国房地产市场跌宕起伏的一年后，8 个关键趋势正在影响着泰国房地产
5. Thongma Vijitpongpun 重返 Pruksa 首席执行官之位
一个关键进展是，Thongma Vijitpongpun 被任命为 Pruksa 代理首席执行官，接替 Uten Lohachitpitaks，自 12 月 17 日起生效。Uten 之前是 Frasers Property 的董事，最初与 Thongma 一起担任集团首席执行官，随后于 2023 年初晋升为集团首席执行官兼董事长。此次领导层变动反映了 Pruksa 在房地产行业面临重大挑战的情况下的战略适应，促使其创始人和先驱介入并直接掌权。
6. 高端需求强劲，豪宅繁荣
在脆弱的中低收入群体中，泰国的豪宅市场成为开发商的避难所。高力国际报告称，过去十年，“终极级”住房市场显着增长，推出了 394 套新房，价值超过 4500 亿泰铢。 SC Asset、Land and Houses 和 Sansiri 等大型开发商已涉足高端项目，售价为 1 亿泰铢或更高，部分单元售价高达 13 亿泰铢。
此次市场扩张瞄准富裕买家，包括富有的泰国人、企业主、政客、名人和外国客户。主要热点包括曼谷的素坤逸、阿里、邦纳、拉玛九世和帕他那坎。
7. 品牌住宅：吸引外国买家的磁石
泰国房地产行业的一个新兴趋势是品牌住宅的兴起，利用全球品牌吸引外国买家。Ananda 的曼谷保时捷设计大厦等项目售价为每平方米 100 万泰铢（每单元起价 5.25 亿泰铢至 14 亿泰铢），凸显了这一转变。这种方法反映了该行业为满足高端市场需求而做出的调整，不仅提供奢华，还提供强大品牌形象的独特吸引力，从而参与全球竞争。这些开发项目迎合了寻求独家和精致的富裕泰国和国际买家。
8. 租房一代的崛起
年轻一代正在推动市场发生重大变化，他们越来越喜欢租房而不是买房。高昂的生活成本、有限的储蓄和飞涨的房价，再加上学生贷款和信用卡债务等负担，使得长期拥有住房的吸引力降低。土地价格上涨、抵押贷款利率上升以及避免财务承诺的愿望助长了“租房一代”的趋势。这一人群重视财务灵活性和生活方式适应性，而不是房产所有权。
这些挑战和机遇将在塑造 2025 年的房地产行业中发挥关键作用。开发商必须
Eight highs and lows in Thailand’s rollercoaster real estate market last year present challenges in 2025. Developers are now adopting strategies to address these hot issues, seeking a year of stabilisation and recovery after the storm.
1. Bangkok’s condo market slumps
A notable phenomenon of 2024 was the decline in new condominium launches in Bangkok, Thailand’s economic hub. During the first half of the year, the condo market shrank by 43.72% YoY, with the launch of only 8,674 units worth a total 49.37 billion baht. The main reason for the slump was a high mortgage rejection rate of 70%, significantly reducing demand for condos in the capital.
2. Real estate sales plummet in Q3
Thailand’s real estate market experienced a severe downturn on the third quarter. Sales across all categories fell in both volume and value compared to the previous quarter and previous year. Condominium sales dropped by 60%, while townhouses and detached houses fell by over 26%. Overall, Q3 sales declined by more than 30% from the previous quarter and 45% year-on-year.
3. Phuket’s real estate surges amid sluggish market
While Bangkok’s real estate market contracted, Phuket experienced a remarkable boom. New condo and villa projects launched in significant numbers. According to Colliers, Phuket saw over 12,000 new condominium units in 2024, with a total investment of 63 billion baht. Villa launches doubled, with a total value of 36.3 billion baht. This marked the first time in 15 years that new villa projects outpaced condominium launches, particularly in the popular Bang Tao–Cherng Talay area, favoured by both Thais and foreigners.
4. New landmarks: One Bangkok and Dusit Central Park
The launch of two mega-projects in the heart of Bangkok, One Bangkok and Dusit Central Park, made waves in the industry. One Bangkok, with an investment of 120 billion baht, spans 108 rai of land leased from the Crown Property Bureau. It includes office buildings, five luxury hotels, and retail spaces. Meanwhile, Dusit Central Park, with a 46 billion baht investment, features a hotel, office building, luxury condominium, and Central shopping centre. The two projects have transformed the Rama IV area into Bangkok’s hottest new economic zone, with land prices surging to 3 million baht per square wah.
8 key trends shaping Thai real estate after rollercoaster year
5. Thongma Vijitpongpun returns as Pruksa CEO
In a key development, Thongma Vijitpongpun was appointed acting CEO of Pruksa, replacing Uten Lohachitpitaks, effective December 17. Uten, previously a director at Frasers Property, initially joined as group CEO alongside Thongma before being promoted to group CEO and chairman in early 2023. This leadership change reflects Pruksa’s strategic adaptation amid significant challenges in the real estate sector, prompting its founder and pioneer to step in and take charge directly.
6. Luxury homes boom amid strong high-end demand
The luxury housing market in Thailand became a refuge for developers amid a fragile middle-to-lower income segment. Colliers reports notable growth in the “Ultimate Class” housing market over the past decade, with the launch of 394 new units valued at over 450 billion baht. Major developers like SC Asset, Land and Houses, and Sansiri have ventured into high-end projects priced at 100 million baht or more, with some units reaching 1.3 billion baht.
This market expansion targets affluent buyers, including wealthy Thais, business owners, politicians, celebrities, and foreign customers. Key hotspots include Bangkok’s Sukhumvit, Ari, Bang Na, Rama IX, and Phatthanakan.
7. Branded residences: A magnet for foreign buyers
An emerging trend in Thailand’s real estate sector is the rise of branded residences, leveraging global marques to attract foreign buyers. Projects like Ananda’s Porsche Design Tower Bangkok, priced at 1 million baht per square metre (starting at 525 million baht to 1.4 billion baht per unit), highlight this shift. This approach reflects the industry's adaptation to meet high-end market demands, competing globally by offering not just luxury but also the distinctive appeal of strong brand identities. These developments cater to affluent Thai and international buyers seeking exclusivity and sophistication.
8. The rise of Generation Rent
A significant change in the market is being driven by the younger generation, who increasingly prefer renting over buying. High living costs, limited savings, and soaring property prices, combined with burdens like student loans and credit card debt, make long-term homeownership less attractive. Rising land prices, higher mortgage interest rates, and the desire to avoid financial commitments contribute to the “Generation Rent” trend. This demographic values financial flexibility and lifestyle adaptability over property ownership.
These challenges and opportunities will play a pivotal role in shaping the real estate industry in 2025. Developers must navigate these shifts to sustain growth and stay competitive in an evolving market.